Logo

Logo Overview

The official logo of the Asian Fluid Mechanics Association (AFMA) visually represents the dynamic nature of fluid mechanics while conveying professionalism, stability, and academic identity.

The primary signature must be used for all official communications to ensure a consistent and unified brand image.

Primary Logo Usage

The primary horizontal logo is the default mark for printed materials, digital platforms, press releases, presentations, and all external communications.
The logo must not be altered under any circumstances. Modifying proportions, shapes, line weights, or orientation is strictly prohibited.

Color System

AFMA Blue

RGB: 0 / 48 / 100
HEX: #003064
CMYK: C100 / M70 / Y0 / K60

The primary logo must be reproduced exclusively in AFMA Blue. Color substitutions or unapproved variations are not permitted.

Misuse Examples

The following uses are strictly prohibited :

Changing the logo color
Distorting or modifying proportions
Adding outlines, shadows, or effects
Placing the logo on visually complex or low-contrast backgrounds

[1] Primary Horizontal Logo

The primary signature of AFMA, used for all official communications, publications, and digital applications. This logo represents the standard form of the AFMA identity and must be applied as the default mark in most situations.

[2] Emblem and Secondary Lockup

The emblem represents AFMA’s heritage since 1980 and symbolizes the association’s academic tradition and global collaboration. The combined emblem and wordmark configuration is used for special applications such as events, commemorative materials, and formal occasions requiring enhanced symbolic presence.

[3] Emblem Logo (1980)

The official emblem of the Asian Fluid Mechanics Association, incorporating the founding year and symbolizing the organization’s long-standing academic heritage. This mark is used for ceremonial, commemorative, and special-purpose applications where a more symbolic and formal representation of AFMA is required.